摘要：
A GROWING BRAND
A BORN TRENDSETTER
DONGPENG MARKS ITSSIXTHEXPEDITION AT CERSAIE 2018
大國品牌，世界風(fēng)行
東鵬再次代表中國出征意大利博洛尼亞展
1、The world’sforemostandprestigiousconvention showcasingthe state-of-the-art trendsin ceramics, bathroom design and furniture.
2、It attracts an astonishing111,000 visitorsaround the globe and close to900 exhibiting companiesfrom41 countriesin 2017, with30%of the exhibitors and50%of the trade visitors coming from abroad.
3、Attendees includearchitects, designers, retailers, contractorsandinstallers, etc.
4、Dongpeng has been attending the Cersaie Exhibition forsix consecutive yearsfrom 2013 to 2018.
A Growing Brand Shapes the Trends
大國品牌引領(lǐng)潮流趨向
△The Growing of the Great Brand on CCTV
△President of Dongpeng Mr. He Xinming
at the Summit of The Growing of the Great Brand
As the most dedicated platform for the experts from ceramics and building industry, Cersaie has pooled the greatest minds and ideas ever andled the trends worldwide.Likewise, as the leading ceramic giant in China, Dongpeng has been always at the forefront of the domestic market andsetting trends nationwidewhich others scramble to follow. This year, as a Growing Brand, Dongpeng shapes the trend again for the sixth consecutive years at Cersaie 2018.
作為世界上最受關(guān)注、最專業(yè)的建材盛事之一，意大利博洛尼亞展匯聚了來自世界各地建陶行業(yè)的杰出品牌，引領(lǐng)著世界潮流。作為中國建陶行業(yè)的領(lǐng)軍者，東鵬一直影響著行業(yè)發(fā)展，走在時(shí)尚前沿。2018年9月，東鵬第六次驚艷亮相意大利博洛尼亞展，向世人證明大國品牌的魅力。
The Upgrade in Design and Experience:
Dongpeng Hotel
設(shè)計(jì)升級(jí) 創(chuàng)享品質(zhì)
輕奢酒店風(fēng)凸顯工程實(shí)力
Hall 15 E35-F36,
Bologna Fair Center, Bologna, Italy
The Southeast Asian hospitality industry has a strong impact on Asia’s development, featuringdistinct regional and cultural traits. The mainstream culture of Southeast Asian hotels is greatly different fromthe grandeur of American hotelsandthe refined style of European humanism. Instead, its core design philosophy is affected bynaturalism, local culture and climate, delivering a message ofpureness and nature, peace and harmony. At Cersaie 2018, Dongpeng will join hands with innovative designers in bringing theaccessible luxury Southeast Asian hotelto our customers.
東南亞酒店業(yè)在亞洲頗具實(shí)力，在世界各個(gè)區(qū)域的酒店文化中也獨(dú)樹一幟，有著鮮明的地域文化特征。與美國酒店的宏大奢華及歐洲酒店注重人文原創(chuàng)的精致風(fēng)格有所不同，東南亞酒店設(shè)計(jì)的理念受自然主義本土文化和氣候等原因的影響，更加強(qiáng)調(diào)一種清新自然、開放平和的獨(dú)特享受。此次東鵬將聯(lián)手創(chuàng)意設(shè)計(jì)團(tuán)隊(duì)，打造高端東南亞度假酒店風(fēng)格，旨在為客戶帶來全新的空間體驗(yàn)，品味卓越實(shí)力。
Highlights of the Show to Watch Out
現(xiàn)場(chǎng)盛況 驚喜不斷
On 24th September, the Cersaie 2018 marked its grand opening at the Bologna fair center. TheDongpeng hotel, new product seriesandinteractive activitiesstole the show and attracted numerous visitors around the world. It also inspired a great deal of highly demandingarchitectural and interior design projects.
盛會(huì)現(xiàn)場(chǎng)亮點(diǎn)不斷，東鵬憑借東南亞高端度假酒店風(fēng)設(shè)計(jì)、新品系列和創(chuàng)意有趣的現(xiàn)場(chǎng)互動(dòng)成為全場(chǎng)焦點(diǎn)，將極具風(fēng)情和韻味的亞洲東方文化帶到了美麗的博洛尼亞，挖掘眾多潛在商機(jī)。
During the show, a team of top architects and interior designers from Italy as well as the professional media members fromCeramic Town Weekly（CTW， a local media in Foshan, China）highly appreciated our booth and exchanged in-depth views on design, image improvement and global branding, etc.
展會(huì)期間，由意大利頂級(jí)建筑師、室內(nèi)設(shè)計(jì)師和陶城報(bào)團(tuán)隊(duì)組成的專業(yè)評(píng)審團(tuán)蒞臨現(xiàn)場(chǎng)，現(xiàn)場(chǎng)點(diǎn)評(píng)。豪華的設(shè)計(jì)師團(tuán)隊(duì)由四家意大利頂級(jí)設(shè)計(jì)工作室的代表組成，分別來自Lombardini22工作室，Matteo Thun & Partners工作室，STUDIO CR34以及Seminato Mercadante工作室。他們對(duì)東鵬展位的設(shè)計(jì)給予了高度贊許，并就東鵬提升品牌形象和國際影響力等方面進(jìn)行深入探討。
Creative brand marketinghas always been speaking forDongpeng’s International core competitivenessand made itstand out of the crowdfor the past 46 years. We launched a marketing activity onFacebooknamedMy DP stylewhich tipped the scale in favor of expanding our brand exposure.
創(chuàng)意品牌營銷一直都是東鵬國際核心競(jìng)爭(zhēng)力的體現(xiàn)。此次，我們結(jié)合社媒FACEBOOK的流量?jī)?yōu)勢(shì)在展位發(fā)起了一場(chǎng)“我的DP酷型”線下互動(dòng)體驗(yàn)，現(xiàn)場(chǎng)人流絡(luò)繹不絕，紛紛參與活動(dòng)贏取精美禮品，在社媒上極大地提高了東鵬品牌的曝光率和觸及度。
Coming Soon
One More Surprise Worthy of Expectation
匠心巨獻(xiàn) 盡在未來
During 15th-19th October, Dongpeng sincerely invites you to visit us at the124th Canton Fairin Pazhouzhou International Exposition Center, Guangzhou. You can’t miss it!
10月15-19號(hào)，東鵬誠摯邀您參與第124屆廣交會(huì)，大國品牌，魅力詮釋，精彩不容錯(cuò)過！
